The most popular formats used are as follows: They place the advertisements within other apps or mobile websites in various formats. So, they collaborate with advertising networks or publishers to increase the exposure of the app. Here, we will tell you how the campaigns work.Ī mobile app owner or developer wants to promote its app through paid advertisements. Total Measured Installs: The total number of installs of an app (It is counted by the advertiser’s server) What is the CPI Campaign?ĬPI campaigns are specifically meant for mobile apps. Total Ad Spend: Amount of money that is used on a set of ads We must tell you that CPI Pricing Model is specific for mobile apps only.ĬPI (Cost per Install) = (Total Ad Spend/Total Measured Installs) Here app advertisers pay each time when a user installs their app from their ad. Cost per Install is a very common pricing model that is used in mobile user acquisition campaigns.
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